We know your
industry.
We've shipped in it.
Generic AI advice is cheap. What's hard is knowing the workflows, the buyer behaviour, and the edge cases in a specific industry, then building systems that work inside all of it. We operate across six verticals in the US and UAE. The pages below show you exactly where we work and what we build.
Pick your industry.
Real Estate
The first agent to reply wins. AI systems that answer every buyer inquiry in under a minute, qualify on budget and timeline, book the viewing, and run the follow-up sequence, so your team works warm leads, not cold ones.
See Real Estate →E-commerce & DTC
The Sunday-night spreadsheet and the WISMO inbox. We build the AI support agent that clears the repetitive tickets and the live dashboard that shows real margin, not four platforms and a guess.
See E-commerce & DTC →Professional Services & Agencies
A third of a fee-earner's day doesn't bill. AI intake, status updates, document drafting, and time capture that give that capacity back, without asking your people to work longer.
See Professional Services & Agencies →Home & Field Services
A missed call in the trades is worth around $1,200. We build the AI voice agent that answers every call during the job, triages the emergency, and books it into your calendar before the next company on the list picks up.
See Home & Field Services →Hospitality & F&B
The phone rang mid-service. The DMs piled up overnight. We build AI systems that answer every call, message, and DM instantly, book the table, confirm it, and take direct orders, so the aggregator keeps less of a thin margin.
See Hospitality & F&B →Logistics
The fastest quote wins the load. We build AI systems that respond to every RFQ in minutes, answer "where's my cargo?" automatically, and turn the document stack into clean data, so your desk wins loads instead of chasing them.
See Logistics →Why industry depth matters.
Most AI agencies sell you the technology. We sell you the outcome, and the difference is that we understand the environment the technology has to work in. That means knowing the buyer behaviour, the operational constraints, and the edge cases specific to each vertical, and building systems that handle all of it, not just the clean-path scenario.
Real estate: Speed is the entire game. On Bayut and Property Finder, portal score is partly driven by response rate. In the US, Premier Agent leads are allocated to whoever calls back first. We build the AI that answers in under a minute and books the viewing before the buyer goes cold.
E-commerce:The WISMO inbox is every store's biggest support cost, and the Sunday-night spreadsheet is the finance department. We build the support agent that handles it automatically and the dashboard that shows real margin, including COD return failures and cash-flow lag in the UAE that US dashboards never account for.
Professional services: A fee-earner in a US law firm bills around $300/hr and loses roughly a third of that day to admin. UAE business-setup consultancies run on WhatsApp leads and compliance renewals, two workflows we automate end-to-end.
Home & field services: A missed call in the trades is worth about $1,200 on average. In the UAE, the Annual Maintenance Contract model means recurring revenue lives and dies on timely renewals. We build the voice agent that answers every call and the follow-up that chases the AMC renewal.
Hospitality & F&B: Talabat and Deliveroo take 25–30% per order. A Dubai restaurant handling 80+ WhatsApp booking requests a week has a full-time job just answering them. We build the AI that handles bookings and takes direct orders, so the aggregator keeps less of a thin margin.
Logistics:Dubai's position between East and West means freight forwarders at Jebel Ali run on quote speed and Mirsal 2 clearance. In the US, the same load goes to whoever quotes first and tracks best. We build the systems that do both automatically.
Iyara Labs is headquartered across Dubai and San Francisco. We work with clients across the UAE and US. If your business operates in one of these six verticals, the page for your industry has the specifics.
“The businesses that win with AI aren't the ones that deployed it first. They're the ones that deployed it correctly for their industry.”
Questions about how we work? Read the FAQ →
Industry expertise meets production AI.
Tell us your vertical. We'll show you exactly what we'd build and why.