Plain questions.
Honest answers.

Iyara Labs is an AI visibility company. We help your business get found, named, and recommended when people ask AI who to hire.

We are not an agency and not just an “AI setup” shop. We can build and install the AI. The goal is always your AI visibility.

In 2026, 45% of people used AI to find a local business. That figure comes from BrightLocal's 2026 Local Consumer Review Survey.

Open ChatGPT. Ask it who the best business like yours in your city is. A few names come back. If yours is not one of them, a competitor's is.

• The Answer Engine: We check what AI says about your business. Then we fix the pages it reads and check them each month.
• Next-Generation AI Websites: We build websites that people can use and AI can read, quote, and recommend.
• Conversational AI & Customer Engagement: We build chat, WhatsApp, and voice tools that answer leads in seconds.
• Data Analytics & Dashboarding: We bring your sales, ads, and customer data into one live view.
• AI Consulting & Implementation: We find the right use for AI, build it, launch it, and train your team.

Choose Engine, Presence, Engage, Autopilot, or Transform. Each package combines setup with a required managed service. See the exact USD pricing and limits on the Pricing page.

This is the new SEO, and it compounds. The businesses AI recommends now will keep winning for the next 10 to 20 years.

Our mission is simple: every business that wants to be seen by AI deserves a fair shot at being the answer.

They are related but not the same. SEO helps people find you through a search engine and a list of links. AI visibility decides whether an AI assistant names and recommends you when someone asks it who to hire.

• SEO: ranks your page in a list of results a person scrolls through.
• AI visibility: shapes the short answer an AI gives, where often only a few names appear.

Good SEO habits still help. The difference is that AI reads your pages to form an answer, so the facts it can find and check matter more than keywords alone.

Our lead industries are real estate and professional services. We also work in healthcare, e-commerce, home and field services, and hospitality across the UAE and US.

• Lead focus: Real estate and professional services, where AI already shapes who gets hired.
• Also building: Healthcare, e-commerce and DTC, home and field services, and hospitality.
• Data control: We can run the system in your own cloud and follow SOC 2 controls and GDPR rules. US healthcare work follows HIPAA rules.

Your industry does not need to be on this list. Bring us the problem, and we will say if we can help.

AI automation lets software handle the same task each time. A person steps in only when needed.

• Hands-off order intake: A UAE client takes WhatsApp orders with no manual re-typing, so the team spends its time on customers instead.
• Patient forms at scale: A US clinic runs patient intake forms through an AI system, with staff reviewing anything it flags as unsure.

Start with a task your team repeats often. We measure the time or errors before we build, so you can see the change.

Iyara Labs is based in Dubai, with an engineering team in San Francisco.

• Dubai, UAE: We can meet clients in Dubai and Abu Dhabi.
• San Francisco, US: We work with clients across the United States.

Yes. We also work with clients in the EU, UK, and other markets. Our two teams cover most time zones.

Yes. Healthcare and professional services are two of the more compliance-heavy fields we already build for, alongside real estate, e-commerce, home and field services, and hospitality.

• US healthcare: We can build work that follows HIPAA rules, and content stays inside what health-marketing rules allow.
• UAE healthcare: We follow the health-marketing rules that apply, including a neutral, non-promotional tone.
• Law and finance: We check your industry's advertising and record-keeping rules before we publish anything AI can read.

Bring us your specific rules. We plan around them before we build, not after.

Search behavior has already shifted. In 2026, 45% of people used AI to find a local business, up from 6% the year before, according to BrightLocal's 2026 Local Consumer Review Survey. Forrester separately found 94% of business buyers used AI during their most recent purchase.

We do not sell this as a trend to chase. We track the same signals every month, so if it ever cooled off, you would see that in your own numbers before we had to tell you.

No. The two build on the same base: clear pages, correct facts, and content worth citing. Google's own AI Overviews, and assistants like ChatGPT and Perplexity, read the same public signals traditional search does, just to write a short answer instead of a list of links.

Nothing in our work trades one for the other. A page built for The Answer Engine stays fully indexable and crawlable for regular search.

It helps, but it is one signal among several, not a silver bullet. Structured data, clear headings, and a correct robots file make it easier for an assistant to fetch, read, and quote a page. Without them, a fetch can fail entirely, and the answer looks past you.

Our own site is set up this way. Our robots file explicitly allows GPTBot, ChatGPT-User, OAI-SearchBot, and ClaudeBot. The Answer Engine ships the same groundwork on your site, then keeps checking that it still fetches correctly each month.

For almost every business, no. Blocking GPTBot or ClaudeBot trades away the chance to be named in an answer, for a protection most businesses do not actually need. It mainly makes sense for a publisher whose entire product is the content itself.

If your concern is AI reusing your work rather than your business being found, tell us the specific worry. We can scope what to allow and what to hold back, rather than blocking everything by default.

Yes. Reviews are one of the public signals an assistant checks to decide whether a business is real, current, and worth naming. A listing with old or inconsistent reviews across sites is harder for AI to trust than one with recent, matching detail.

We do not run review campaigns. We check what is publicly visible about you, flag where it is thin or inconsistent, and tell you what closes the gap.

This is different from a mistake inside a system we build for you. It means a public AI assistant is pulling from a source about your business that is outdated or wrong.

• Find the source: We trace which page or listing the answer likely pulled from.
• Fix the record: We correct that source, and the pages around it, so the same facts agree everywhere.
• Re-test: We ask the same question again once the fix has had time to be re-crawled, and record what changed.

This loop runs monthly under the Answer Engine, so a wrong answer gets caught on a schedule, not by accident.

No. We track ChatGPT, Perplexity, Google's AI Overviews, Gemini, and Copilot, because buyers use more than one. A business that only checks ChatGPT can miss a gap that is already showing up in Google's own AI answers.

We record where you stand across each one before we start, so you can see which assistant matters most for the way your customers actually search.

An assistant retrieves the pages it can access, reads what they say about you, and writes a short answer from what it can lift and check. It favors a page that clearly states who you are, what you do, and why that is true, over a page that only looks good to a person scrolling through it.

That is the same four-part check our free audit runs: can it reach your pages, does it know who you are, is there something worth quoting, and is that quote backed by something trustworthy. Run the free audit to see where your own site stands.

Ask four things. Which assistants they track, not just ChatGPT. What their actual method is, not just “we optimize for AI search.” Whether they can show real, checkable proof. And what happens if you want to leave.

We answer each of those below, because a vendor who cannot answer them plainly is usually selling a black box.

We check four things every page needs for an assistant to use it.

• Retrieval: can it fetch and index your pages at all.
• Identity: can it state who you are and how to reach you without guessing.
• Extractability: is there a self-contained passage worth quoting.
• Trust: are there dates, sources, and facts that make that passage safe to repeat.

Our free audit runs 24 checks against exactly those four categories, so the method is visible before you pay us anything.

Yes, and we would rather you check it yourself than take our word for it. A UAE energy network saw a 47% rise in inbound enquiries in its first month. A US healthcare rebuild saw 35% more organic traffic in 30 days. Both are on our case studies page, with the number we tracked stated up front.

Beyond that, the same test works on any project we run: ask ChatGPT for a business like yours before we start, note the answer, then ask again after. You are not relying on a slide with our name on it.

No. The initial term is three months for Engine, Presence, and Engage, and six months for Autopilot and Transform, matched to how long AI visibility work actually takes to show in the numbers. After that, it runs month to month, and either side can end it with 30 days' written notice before the next invoice.

There is no multi-year lock-in, and no early-termination penalty buried in the fine print.

No account managers. The person who emails you is the person building the work. Iyara Labs runs from two hubs, Dubai and San Francisco, and both founders are hands-on the build.

If a question needs an answer, it comes from someone who can see the code and the data, not someone relaying a status update from another team.

If you already have someone tracking what ChatGPT, Gemini, and Google's AI say about your business every month, and time to act on it, you may not need us. Most owner-run firms of 5 to 50 people do not have that role, and building it from scratch usually costs more in time than a fixed-scope build costs in cash.

You own the code, data, and accounts we build either way, so nothing about working with us locks you out of eventually bringing it in-house.

A typical agency measures rankings and links. We measure whether an AI assistant names you when someone asks who to hire, which is a different question with a different answer.

• Live work: You get a working build in about a week, live in about three.
• Direct access: The person you email writes the code.
• Checkable result: We name the number we will track before we start, so the change is something you verify, not take on trust.

If you need a strategy deck, we are not the right fit. If you need the system built, talk to us.

That gap is real, and we do not paper over it. AI visibility is one input into whether someone hires you, alongside price, availability, and word of mouth. We do not guarantee a ranking, a citation, a recommendation, or a sale.

What we do guarantee is that the change is checkable. We record where you stand before we start and track the same signals every month, so if visibility moves and the business result does not, that gap shows up in the numbers instead of staying a feeling.

A few patterns show up often enough to name.

• Guaranteed rankings or citations: No one controls what an AI assistant says. A guarantee is a promise no vendor can keep.
• A vague pitch with no framework: “We optimize for AI search” with nothing under it usually means there is nothing under it.
• One tactic sold as the whole answer: Schema markup alone, or link building alone, will not carry the work by itself.
• No proof you can check yourself: If the only evidence is a testimonial, ask to see the actual before-and-after.
• A long contract with no exit: A vendor confident in the work does not need to lock you in to keep you.

Every answer above this one is how we hold ourselves to that same list.

Nothing formal. You do not need a written plan or budget. Bring one problem. We will ask the rest.

Most projects start 5 to 10 business days after the first call. We agree on the work, price, and dates before code starts.

Both. AI Consulting & Implementation starts with the problem and ends with a working build.

• Work check: We find where your team loses time.
• Build list: We rank each idea by value, cost, and risk.
• Live build: One working system goes live before the project ends.
• Implementation: Transform adds workflow automation, training, governance, and ongoing management to Autopilot.

We do not stop at a slide deck. We build the system.

Look for one of these signs.

• Repeated work: A person does the same task more than 20 times a month.
• Unused data: You collect sales or customer data but do not use it.
• Repeated questions: Your team answers the same question more than 30 times a week.

A 30-minute call can show which task is worth fixing first. You do not need to prepare.

Engine through Autopilot are fixed prices for the published base scope. Work outside those limits receives a fixed quote before work starts. Transform receives a fixed implementation quote after its paid assessment.

See every package and limit on the Pricing page.

Setup creates the platform. Managed service provides the observation, corrections, content changes, and measurement needed once customers and answer engines begin using it. AI visibility is not a one-time installation.

The initial term is three months for Engine, Presence, and Engage, and six months for Autopilot and Transform. After that, service continues month to month with 30 days' written notice before the next invoice.

Applicable taxes and third-party hosting, messaging, model, software, subscriptions, and usage charges are separate. Client-owned accounts and direct billing are preferred.

Iyara documents the scope changes and their fixed cost before doing the extra work. No surprise hours or retroactive invoice items are added.

Transform starts with a $1,500 paid systems assessment. It is credited in full when implementation is signed within 30 calendar days after assessment delivery. Otherwise it remains a paid standalone deliverable.

No. Iyara measures and improves the signals answer engines can verify. Iyara does not guarantee a ranking, citation, recommendation, or fixed result date.

Most builds are live in 3 weeks. You get a first working version after week one. A build with many systems may take 4 weeks.

Each project has five clear steps.

• Problem: We agree on what needs to change.
• Scope: You approve the work, fixed price, and dates.
• Build: You test working code in week one.
• Launch: We put it live and hand over every account.
• Managed service: The required initial term begins at launch so we can monitor, correct, and improve the system with real usage.

Most clients meet us once a week. We can meet more often when the work needs it.

Yes. You test a working version in week one. Your team can join the tests from day one.

You can check it the same way a customer would. Ask ChatGPT or Google's AI for a business like yours and see who it names.

• Before: We record where you stand across the public signals AI reads.
• After: You ask again and compare what AI says.
• Monthly: We track the same signals so the change is easy to see.

We name what we will track before we start, so the result is something you can check, not take on trust.

Managed service begins at launch. The initial term is three months for Engine, Presence, and Engage, and six months for Autopilot and Transform. After that, it continues month to month and may be cancelled with 30 days' written notice before the next invoice.

How fast you see results depends on the task and how often it runs.

• Conversational AI & Customer Engagement: A UAE real estate agent answers new WhatsApp leads in seconds and passes qualified ones to the team.
• Data Analytics & Dashboarding: One dashboard client got back about 8 hours a week that used to go to manual reporting.
• The Answer Engine: You can watch how AI describes your business change as the pages it reads improve.

We name the number we will track before we start, so the result is something you can check.

It depends what “results” means. Technical fixes, correcting a robots file, adding structured data, fixing a page that never states what you do, can be visible to an assistant within days to a few weeks once the fix is live and re-crawled. Building the kind of entity authority that gets a business named ahead of others usually takes 1 to 3 months, and a measurable shift in how often you are recommended can take 60 to 90 days, sometimes longer.

No vendor, including us, can promise a date for a recommendation. What we commit to is a working build in about three weeks and a monthly check on the same signals, so you can watch the trend instead of waiting for a single verdict.

We name the signal we will track before work starts, record where you stand, and check the same signal every month after. That might be how often you appear when we ask an assistant for a business like yours, or a specific stat from your own analytics, like the traffic split we build under Data Analytics & Dashboarding.

We do not run a proprietary “AI visibility score” that only we can see. If you can check it yourself by asking ChatGPT, so can we, and so should you.

It converts. Multiple 2026 studies of e-commerce and service traffic found visitors referred by AI assistants convert at several times the rate of standard organic search traffic, because they arrive already having asked a specific question and received your business as the answer.

We treat that as a reason to track conversion, not just mentions. If your dashboard already separates traffic sources, we can show you that split. If it does not yet, that is exactly what Data Analytics & Dashboarding is for.

It needs a different approach than a single-location business. One 2026 industry analysis found only 1.2% of franchise locations were recommended by ChatGPT for a relevant search, against 35.9% that appeared in Google's local map results for the same query, because brand-level visibility does not automatically carry down to each address.

We publish consistent, location-specific facts for each site, name and street match, hours, service area, so an assistant can tell your Dubai Marina branch from your Abu Dhabi one, or your Austin location from your Dallas one. We track each location's signals separately, not as one blended number.

Yes, and this is one of the more unusual things about how we work. The core test is public: open ChatGPT yourself, ask for a business like yours, and read exactly what it says. We record that same answer before we start and again on a set schedule, so nothing about the before-and-after passes through a dashboard you cannot independently verify.

Our free audit runs the same way. You get the score and every failing check whether or not you ever talk to us.

It adds to it. The Answer Engine does not touch rankings or links, the part a search-focused agency usually owns. It works on a separate layer: whether an AI assistant can find, understand, and quote the facts about your business at all.

Most clients keep their existing SEO relationship and layer this on top. If you do not have one yet, our Next-Generation AI Websites and Answer Engine work covers both layers from the same build.

Yes. Our chat and voice tools support Arabic, English, Hindi, and Tagalog.

• One language: Start with the language your customers use most.
• More languages: Add them from day one or later.
• Another language: Ask us. We will check it before we promise it.

Iyara Labs works with OpenAI, Anthropic Claude, Google Gemini, Mistral, and open-source models. We choose the tool that fits the task.

• AI model: We compare cost, speed, and accuracy for your task.
• Cloud: We can use AWS, Google Cloud, Azure, or your current setup.
• No vendor deals: We choose what works, not what pays us.

Yes. We first try to connect the tools you already use.

• Business tools: HubSpot, Shopify, Mixpanel, Stripe, and tools with a standard connection.
• WhatsApp: We use the official Meta Business API.
• Health, billing, and ad tools: We plan for the data rules in your field.
• Custom work: We build it only when a ready-made tool cannot do the job.

No. We use a proven tool when it fits. We build custom code only when the ready-made tool blocks the job. We explain that choice before we start.

We plan data safety before we build. Our work follows SOC 2 controls and GDPR rules.

• Your cloud: Private data can stay in accounts you control.
• US healthcare: We can build work that follows HIPAA rules.
• Finance and government: We follow your data and access rules.

Yes. We sign an NDA before private work starts. Every project has a contract with the work, payment terms, and ownership in plain words. After invoices are paid, you own client-specific code, data, accounts, and delivered assets. Third-party and open-source components remain under their own licenses. Pre-existing Iyara tools and templates remain Iyara property, with the continuing rights you need to operate embedded components.

A chatbot follows set steps. An AI agent can choose a step and use other tools.

• Rule-based chatbots: Good for FAQs, order updates, and booking. They hand off anything outside their set steps.
• AI agents: Good for lead checks and tasks that need several steps. They can use other tools and hand off hard cases.

Iyara Labs builds both. We use the simpler option when it can do the job.

Yes, when it uses the official WhatsApp Business API. That is the only channel Iyara Labs uses.

• Official Meta Business API: Our WhatsApp tools use Meta's approved channel and follow TDRA rules.
• No unofficial tools: We do not use tools that bypass Meta's API. Meta can close those accounts.
• UAE and GCC work: We build for the platform and local rules from day one.

We often work with owner-run firms of 5 to 50 people. They want a live build, not a test version that never launches.

Less than most projects ask of you. You spend about one hour on the first call, then give feedback when you test the working build in week one. We handle the build itself.

Bring one problem to the first call. We will turn it into a short plan and say what is worth building first.

Yes. For a project that fits, we can connect you with a client who agreed to speak. You can ask them about the work directly.

Large consulting firms often end with a report. Iyara Labs ends with a live system.

• Live work: Each project ends with a working build, not a white paper or test.
• Three weeks: You get a first version in one week and a live build in three.
• Direct access: The person you email is the person writing the code.

If you only need a strategy report, we are not the right fit. If you need the system built, talk to us.

Every Iyara Labs system has checks and a clear path to a person. We plan for mistakes before launch.

• Records and alerts: We save each output. Odd results can trigger an alert.
• Human handoff: The AI sends unsure cases to a person.
• Regular checks: Managed service includes reviews of mistakes and hard cases.

We do not launch AI without checks and a human fallback.

Yes. Iyara Labs works with firms from 5 people upward. A small first build can be a landing page, rule-based chatbot, or simple dashboard.

We set one clear job, build it, and hand it over. You can stop there or add the next job later.